Understanding your Facebook Ad Metrics

Understanding the metrics included in your dashboard.

Written by Justin Whitener
Updated over a week ago

We break down the value of your Digital Marketing program into four categories: impressions, link clicks, page and post engagement, and post reactions. 

Impressions – Total number of times an ad was shown to a user through Facebook (The number of times the ad was on the screen for your target audience) For example, if an ad is on screen for someone two different times in a day, that counts as two impressions.

Link Clicks – Amount of times users clicked on the ads

Page And Post Engagement – How often users interacted with the ad and looked through the Facebook page. This includes comments, post reactions (ex: likes), and shares.

Post Reactions – Number of times users “reacted” such as like, happy, wow, etc.

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