We break down the value of your Digital Marketing program into four categories: impressions, link clicks, page and post engagement, and post reactions.
Impressions – Total amount of times an ad has been shown to a user through Facebook (The number of times the ad was on the screen for your target audience) For example, if an ad is on screen for someone 2 different times in a day, that counts as 2 impressions.
Link Clicks – Amount of times users clicked on the ads
Page And Post Engagement – Amount of times users interacted with the ad and looked through the Facebook page. This includes comments, post reactions (ex: likes), and shares.
Post Reactions – Amount of times users “reacted” such as like, happy, wow, etc.
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